Building The Roc Nation Brand With Desiree Perez

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The Roc Nation record label and media outlet have grown over the course of the decade since its founding to become a global success with the aid of the good work completed by Cheif Operating Officer, Desiree Perez. As the daughter of a Las Vegas nightclub owner, Desiree Perez has been around the media industry for the majority of her life in and around the entertainment industry before making her way to New York and building a business partnership with rapper Jay-Z. In 2008, the Roc Nation brand was born following the negotiation of a contract by Desiree Perez between Jay-Z and the Live Nation events brand.

It was at this point Desiree Perez began to be noticed by the majority of executives in the entertainment industry as she had managed to secure more than $100 million in funding for a new record label and a ten-year commitment with Live Nation. As she was named to the list of most influential female music industry executives in 2017, Desiree Perez had once again managed to secure a major piece of funding for Roc Nation with a new contract secured with Live Nation to maintain their partnership and add a further $200 million in funding to the company.

Roc Nation has benefited as a whole from the work of Desiree Perez alongside the individual success she has achieved in securing a brighter future for many of the established recording stars of the label. Perez has been involved in negotiating sponsorship contracts for artists including Beyonce, Jay-Z, and Rihanna but remains committed to creating opportunities for new artists to build a career in the music industry; to further her goal of assisting in the development of new artists, Desiree Perez has begun creating playlists for the Tidal music streaming service of Roc Nation containing many of the new artists she believes have a bright future.

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