How Sweetgreen is Revolutionalizing the Fast Food Business

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The success of Sweetgreen has seen the company emerge as a pacesetter in the restaurant business. The company’s immense success in the food industry is attributable to their use of healthy, organic, fresh and local ingredients in the preparation of their delicious salads.

The resonation of the recipe with diners has further increased their clientele at all Sweetgreeen’s 40 locations.


Nathaniel Ru the company’s CEO posits that their primary focus is to create a brand that not only stands for something but also serves better, healthier food to more people. A pacesetter in the food industry, Sweetgreen has gone an extra mile to streamline their operations through the incorporation of technology.

That has been greatly facilitated by the fact that the company’s co-CEOs have been tech pioneers. Speaking regarding the use of technology in their business, Ru holds that technology has always been at the core of their business.


Ru and his co-CEOs are also reshaping their management strategies. For instance, Sweetgreen shuts down all its corporate offices, each year a total of five times to ensure that all of their employees get to work in its restaurants.

The overall aim of this strategy is to ensure that their workforce stays close to their clients, hence obtaining a better understanding of customer needs.


The decentralization of the company’s headquarters is also part of the change in management strategy. Read more: Nathaniel Ru | Crunchbase

To date, Sweetgreen operates without centralized headquarters despite the exponential growth that has seen the company recently open offices in Los Angeles.


The trio of Ru and his fellow co-CEOs Neman and Jammet were classmates at the Georgetown University. Coincidentally, their parents are immigrant business owners, making them first-generation immigrants.

Their business venture is said to have been born out of the realization that Georgetown didn’t have enough healthy eating options.


Realizing this untapped potential, they jointly opened the first ever restaurant in August 2007 after their college graduation. Learn more about Nathaniel Ru:

Situated in the heart of Georgetown, this casual restaurant would later grow into a vast network of restaurant chains which currently boasts over 27 locations in different states countrywide.


Nathaniel Ru, Neman, and Jammet are also proud founders of Sweetlife, the largest music plus food festival in the region. The event, which attracts over 20,000 people, features food from top-notch chefs, local purveyors, farmers and even food trucks.

High profile musicians are also featured. It is an event that embraces healthy living, sustainability and well being.


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